With traditional HVAC equipment, it’s mostly out of sight, out of mind. Mini splits present a different situation, as these devices are displayed prominently on the wall.
The ductless market has grown significantly in the U.S. in the last 20 years. What was once a fringe product has become a prominent subset of the HVAC world.
As it stands, simply staying informed and competitive on available ways to pay can turn a certain number of jobs into additional “high-end HVAC” projects.