Jacobs| ACHR News

Justin Jacobs

Justin Jacobs is a marketing coach with Hudson,Ink, a national marketing firm for contractors. Readers can get a complimentary 30-minute strategy call by emailing a polite request to freenewsstuff@hudsonink.com or by calling 800-489-9099. Be sure to follow Hudson,Ink on Facebook and LinkedIn for more marketing tips and tricks.

How HVAC Contractors Can Get a Plan in Place

Five-year plan to fail

Justin Jacobs

July 9, 2024

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A lack of vision and planning is keeping many contractors from succeeding.

Success Isn’t Magic — It’s Goals and Planning

In order to achieve success, you have to plan for it

Justin Jacobs

January 7, 2024

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Putting a strategy appointment on the books for 2024 will help contractors ensure that their business is heading in the direction they want it to go.

Customer Retention: Relationships Are the Goal

The three most important words of business success are retention, retention, and retention

Justin Jacobs

October 16, 2023

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If the only time customers are hearing from you is when you’re asking them to buy, then it won’t be long before the relationship (if I can even use the word here) will be seen as one-sided and predatory.

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

Loyalty can’t be bought; it must be earned

Justin Jacobs

June 24, 2023

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Seventy homes per 1,000 in your database leave each year because they felt like you didn’t care enough about their business to warrant a second call.

HVAC Marketing: Don’t Let Your Pocket Get Picked

At the end of the day, marketing is about trust on both ends

Justin Jacobs

April 6, 2023

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There are plenty of good, ethical marketing options still out there, but how does a contractor know which to trust and which will simply pick their pockets?

HVAC Contractors: Don’t Ignore the Customer at the Door

Justin Jacobs

September 28, 2022

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Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?

Should I Pause My HVAC Marketing When Business is Good?

Justin Jacobs

June 24, 2022

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We might not know exactly when the weather will shift, but we do know that it will happen eventually. That’s why marketing should never stop.

Simple Answers Inadequate for Complicated Contractor Problems

Justin Jacobs

April 23, 2022

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Don’t let yourself or some smooth-talking salesman rush you into signing anything before your own specific needs have been properly analyzed.

Your Sales Techniques Are Easily Ignored

Justin Jacobs

December 8, 2021

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All humans are in a constant state of selling — here’s how to differentiate enough to get your ads noticed and draw a reaction.

Success in HVAC Contracting Comes From Constant Drive

Mistakes in football have a lesson to teach HVAC contractors

Justin Jacobs

October 1, 2021

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Far too many business owners go into a shell of self-preservation once they reach a certain level, and it’s actually what’s getting them beaten by their competition.

On Demand Don’t miss your chance to learn from industry thought leaders and gain valuable insight on how the A2L transition will affect your HVAC business!

During this webinar, we will discuss what acidic condensate is, how it’s formed, and the damage it can cause if not properly treated—while hitting on the latest regulations that are driving the adoption of condensing technology.

Justin Jacobs

ARTICLES

How HVAC Contractors Can Get a Plan in Place

Success Isn’t Magic — It’s Goals and Planning

Customer Retention: Relationships Are the Goal

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

HVAC Marketing: Don’t Let Your Pocket Get Picked

HVAC Contractors: Don’t Ignore the Customer at the Door

Should I Pause My HVAC Marketing When Business is Good?

Simple Answers Inadequate for Complicated Contractor Problems

Your Sales Techniques Are Easily Ignored

Success in HVAC Contracting Comes From Constant Drive

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