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    <title>Guest Column</title>
    <description>
      <![CDATA[HVAC experts weigh in.]]>
    </description>
    <link>https://www.achrnews.com/rss/4971</link>
    <language>en-us</language>
    <item>
      <title>Air-to-Water Heat Pump Innovations Driving Efficiency, Safety, and Performance in Residential Heating and Cooling</title>
      <description>
        <![CDATA[To meet the ambitious environmental goals being proposed at all levels of government, residential air-to-water heat pumps are emerging as a transformative solution to lower carbon emissions, enhance energy efficiency, and reduce utility bills.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154834</guid>
      <pubDate>Thu, 11 Jul 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154834-air-to-water-heat-pump-innovations-driving-efficiency-safety-and-performance-in-residential-heating-and-cooling</link>
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    </item>
    <item>
      <title>Review Marketing: Turn Customer Feedback Into a Revenue Engine</title>
      <description>
        <![CDATA[Asking customers to give a review may be difficult, but those reviews need to be thought of as a valuable asset for an HVAC business.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154823</guid>
      <pubDate>Wed, 10 Jul 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154823-review-marketing-turn-customer-feedback-into-a-revenue-engine</link>
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    <item>
      <title>How HVAC Contractors Can Get a Plan in Place</title>
      <author>freeNEWSstuff@hudsonink.com (Justin Jacobs)</author>
      <description>
        <![CDATA[A lack of vision and planning is keeping many contractors from succeeding.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154821</guid>
      <pubDate>Tue, 09 Jul 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154821-how-hvac-contractors-can-get-a-plan-in-place</link>
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    </item>
    <item>
      <title>Small Town with Big Electrification Goals</title>
      <author>danv@seekcg.com (Dan Vastyan)</author>
      <description>
        <![CDATA[The building was just too small, the heating system was uncomfortable and inefficient and cooling was only provided in a few specific areas, making the school a miserable place to be. But, a high-tech restoration changes all that.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154814</guid>
      <pubDate>Sun, 07 Jul 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154814-small-town-with-big-electrification-goals</link>
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    </item>
    <item>
      <title>An ‘Air’ Balanced Approach to Comfort Problems</title>
      <description>
        <![CDATA[The duct system plays a pivotal role in customer comfort so HVAC technicians should be familiarized with air balance testing principles to get to the heart of the issues.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154813</guid>
      <pubDate>Sat, 06 Jul 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154813-an-air-balanced-approach-to-comfort-problems</link>
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    </item>
    <item>
      <title>When Troubleshooting a Refrigeration System, Don’t Make Assumptions</title>
      <author></author>
      <description>
        <![CDATA[Troubleshooting refrigeration systems can be complex and frustrating, so put aside any assumptions and inspect the system thoroughly before making any diagnosis.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154768</guid>
      <pubDate>Thu, 27 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154768-when-troubleshooting-a-refrigeration-system-dont-make-assumptions</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Ceiling-Refrigeration-System.jpg?1719875761" type="image/jpeg" length="91763"/>
    </item>
    <item>
      <title>Mythbusting CO₂ Refrigeration Systems, Part 2</title>
      <description>
        <![CDATA[Scott Martin from Hillphoenix debunks even more myths that surround the use of CO<sub>2</sub> in refrigeration systems.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154760</guid>
      <pubDate>Wed, 26 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154760-mythbusting-co-refrigeration-systems-part-2</link>
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    </item>
    <item>
      <title>World Refrigeration Day Highlights Need for A2Ls </title>
      <description>
        <![CDATA[World Refrigeration Day highlights the need for lower-GWP A2L refrigerants, which can keep people comfortable and foods fresh, without damaging the environment. ]]>
      </description>
      <guid>http://www.achrnews.com/articles/154762</guid>
      <pubDate>Wed, 26 Jun 2024 11:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154762-world-refrigeration-day-highlights-need-for-a2ls</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Chemours-Air-Conditioners.jpg?1719875761" type="image/jpeg" length="72540"/>
    </item>
    <item>
      <title>Are Duct Cleaners the New Wave of Duct Renovators?</title>
      <description>
        <![CDATA[Offering duct renovation can be a boon to HVAC contractors, and the time to get started is now.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154747</guid>
      <pubDate>Tue, 25 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154747-are-duct-cleaners-the-new-wave-of-duct-renovators</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Extra-Return-Duct-and-Grill.jpg?1719540295" type="image/jpeg" length="83627"/>
    </item>
    <item>
      <title>Pivoting to More Efficient Energy Sources for District Heating</title>
      <description>
        <![CDATA[Advanced electrode boilers are being installed to replace outdated, inefficient fuel-burning equipment in district heating applications as part of a broader effort to meet ambitious International Energy Agency decarbonization goals.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154731</guid>
      <pubDate>Wed, 19 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154731-pivoting-to-more-efficient-energy-sources-for-district-heating</link>
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    </item>
    <item>
      <title>How Technology is Transforming Marketing for HVAC Businesses</title>
      <description>
        <![CDATA[In the past, traditional marketing channels made it difficult to measure the success of a marketing campaign, but with new technology, that’s all changed.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154727</guid>
      <pubDate>Wed, 19 Jun 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154727-how-technology-is-transforming-marketing-for-hvac-businesses</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Billboard.jpg?1719272305" type="image/jpeg" length="83582"/>
    </item>
    <item>
      <title>New Refrigerants are (Almost) Here - What You Need to Know</title>
      <description>
        <![CDATA[Home builders need to begin preparing for the big refrigerant shift that is quickly approaching.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154715</guid>
      <pubDate>Mon, 17 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154715-new-refrigerants-are-almost-here-what-you-need-to-know</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Wall-Mounted-Air-Conditioner.jpg?1718620322" type="image/jpeg" length="159770"/>
    </item>
    <item>
      <title>Public Relations are a boon to HVAC SEO</title>
      <description>
        <![CDATA[Collaborating with local and other trusted media outlets is one of the best ways to get noticed online, especially when it comes to SEO.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154682</guid>
      <pubDate>Sun, 16 Jun 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154682-public-relations-are-a-boon-to-hvac-seo</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Newspaper.jpg?1718740423" type="image/jpeg" length="68048"/>
    </item>
    <item>
      <title>Misconceptions about Sustainability-Based HVAC Work May Be Hindering Your Ability to Grow</title>
      <description>
        <![CDATA[While implementing new technology may seem like a daunting task, seasoned technicians could find it’s not all that different than the work they are already doing.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154708</guid>
      <pubDate>Fri, 14 Jun 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154708-misconceptions-about-sustainability-based-hvac-work-may-be-hindering-your-ability-to-grow</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Solar-Panels.jpg?1718740422" type="image/jpeg" length="142382"/>
    </item>
    <item>
      <title>Relearning the ABCs of Sales for HVAC</title>
      <description>
        <![CDATA[Today’s sales strategies are far different from those of the past, as means of communication and access to information have fundamentally changed the game.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154701</guid>
      <pubDate>Wed, 12 Jun 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154701-relearning-the-abcs-of-sales-for-hvac</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/Man-with-Laptop-and-Phone.jpg?1718740422" type="image/jpeg" length="92703"/>
    </item>
    <item>
      <title>Basic Steps For HVAC Coil Cleaning</title>
      <description>
        <![CDATA[Cleaning coils is a fairly simple task, but one that plays an important role in keeping a unit running strong.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154681</guid>
      <pubDate>Fri, 07 Jun 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154681-basic-steps-for-hvac-coil-cleaning</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/HVAC-Coil-Cleaning.jpg?1718030130" type="image/jpeg" length="152832"/>
    </item>
    <item>
      <title>California Mom Earns HVACR Degree Online at Ferris State</title>
      <description>
        <![CDATA[Through determination and hard work, a single mother of two cemented her place in the HVAC industry through higher education.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154626</guid>
      <pubDate>Wed, 29 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154626-california-mom-earns-hvacr-degree-online-at-ferris-state</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Angelica-Decasas.jpg?1717439433" type="image/jpeg" length="122614"/>
    </item>
    <item>
      <title>HVAC Marketing Made Simple (Again): Focus on These 3 Core Tactics</title>
      <description>
        <![CDATA[Mastering your Google Business Profile, harnessing the power of online reviews, and prioritizing prompt communication are the three core principles that can drive success in the digital age.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154617</guid>
      <pubDate>Sun, 26 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154617-hvac-marketing-made-simple-again-focus-on-these-3-core-tactics</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Digital-Marketing.jpg?1716916123" type="image/jpeg" length="64314"/>
    </item>
    <item>
      <title>HVAC Contractors Should Look to Controllers for More Profitability</title>
      <description>
        <![CDATA[When it comes to increasing productivity and efficiency, “smart” controls are a great tool, but HVAC contractors also have to be smart about how they use them.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154610</guid>
      <pubDate>Fri, 24 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154610-hvac-contractors-should-look-to-controllers-for-more-profitability</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Emerging-Technologies.jpg?1716916122" type="image/jpeg" length="59168"/>
    </item>
    <item>
      <title>How A Water-Source Heat Pump Works</title>
      <description>
        <![CDATA[To help the industry better promote geothermal heat pump technology, it first needs to have an understanding of exactly what is going on during its heating and cooling process.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154604</guid>
      <pubDate>Wed, 22 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154604-how-a-water-source-heat-pump-works</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Water-Source-Heat-Pump.jpg?1716916122" type="image/jpeg" length="124059"/>
    </item>
    <item>
      <title>Troubleshooting Electronic Expansion Valves</title>
      <author></author>
      <description>
        <![CDATA[The EEV is often used in modern refrigeration systems, but troubleshooting its common failures may be complicated.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154591</guid>
      <pubDate>Sun, 19 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154591-troubleshooting-electronic-expansion-valves</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Electronic-Expansion-Valve.jpg?1716219917" type="image/jpeg" length="94782"/>
    </item>
    <item>
      <title>Is It Time to Replace the Liquid Line Drier?</title>
      <description>
        <![CDATA[Keeping a refrigeration system clean and dry by changing the liquid line drier can be the least expensive insurance against compressor failure.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154590</guid>
      <pubDate>Sat, 18 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154590-is-it-time-to-replace-the-liquid-line-drier</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Drier-Compressor.jpg?1716219917" type="image/jpeg" length="108714"/>
    </item>
    <item>
      <title>How To Plan For the Latest Refrigerant Transition</title>
      <description>
        <![CDATA[In preparing for the refrigerant transition, contractors and distributors should review their inventory and become educated on the regulations.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154579</guid>
      <pubDate>Thu, 16 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154579-how-to-plan-for-the-latest-refrigerant-transition</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Taking-Inventory.jpg?1716219918" type="image/jpeg" length="97986"/>
    </item>
    <item>
      <title>Ensuring Comfort and IAQ in Commercial Buildings and Schools During Summer</title>
      <description>
        <![CDATA[Educating the overseers of these buildings on the importance of keeping HVAC systems up and running, even in the summer months, can help prevent damage to both the building and the system itself.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154568</guid>
      <pubDate>Tue, 14 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154568-ensuring-comfort-and-iaq-in-commercial-buildings-and-schools-during-summer</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Classroom.jpg?1716219918" type="image/jpeg" length="111665"/>
    </item>
    <item>
      <title>Is Google's Possum Filter Sabotaging Your HVAC Business?</title>
      <description>
        <![CDATA[Google may be filtering legitimate HVAC businesses from search results, but there are steps to determine if that is happening and what to do about it.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154552</guid>
      <pubDate>Thu, 09 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154552-is-googles-possum-filter-sabotaging-your-hvac-business</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Phone-with-Google.jpg?1715613859" type="image/jpeg" length="69060"/>
    </item>
    <item>
      <title>Don’t Let the Massive Emergence of Cicadas Bug Your Cooling Tower Performance</title>
      <description>
        <![CDATA[With a double brood of cicadas forecasted to awaken, now is the time to prepare for how to deal with the mess they will leave behind and the potential damage they can do to equipment.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154548</guid>
      <pubDate>Wed, 08 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154548-dont-let-the-massive-emergence-of-cicadas-bug-your-cooling-tower-performance</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Cicada.jpg?1715613859" type="image/jpeg" length="52758"/>
    </item>
    <item>
      <title>The Mechanics of Morale: Boosting Team Spirit and Performance in HVAC Companies</title>
      <description>
        <![CDATA[During a time of high turnover and employees feeling dissatisfied, putting in the effort to celebrate and acknowledge even small achievements can have a cascading effect on an HVAC company.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154528</guid>
      <pubDate>Mon, 06 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154528-the-mechanics-of-morale-boosting-team-spirit-and-performance-in-hvac-companies</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Happy-Contractors.jpg?1715284583" type="image/jpeg" length="112067"/>
    </item>
    <item>
      <title>How the HVAC Industry Can Handle Heatwaves</title>
      <description>
        <![CDATA[As more extreme heat waves remain a trend across the globe, the HVAC industry needs to use innovation to solve the problems hot weather presents.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154530</guid>
      <pubDate>Sun, 05 May 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154530-how-the-hvac-industry-can-handle-heatwaves</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/HVAC-Contractor-in-Heat-Wave.jpg?1715025786" type="image/jpeg" length="95217"/>
    </item>
    <item>
      <title>Repairing Damaged Electrical Wiring</title>
      <author></author>
      <description>
        <![CDATA[Regularly inspect refrigeration equipment wiring for damaged or loose connections, especially in older systems that have not been properly maintained. ]]>
      </description>
      <guid>http://www.achrnews.com/articles/154513</guid>
      <pubDate>Wed, 01 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154513-repairing-damaged-electrical-wiring</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Heat-Shrink-Tubing.jpg?1715025780" type="image/jpeg" length="92206"/>
    </item>
    <item>
      <title>Students and Employers Give HVAC school an A+</title>
      <author>danv@seekcg.com (Dan Vastyan)</author>
      <description>
        <![CDATA[Passion for the HVAC trades are still alive and well, the challenge is encouraging the next generation to come forward.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154502</guid>
      <pubDate>Sun, 28 Apr 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154502-students-and-employers-give-hvac-school-an-a</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Dave-Holdorf.jpg?1715025777" type="image/jpeg" length="61887"/>
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